The organization was established after realization that small scale farmers are often unable to take advantage of the increasing opportunities for entrepreneurial development offered by market liberalization and private agro-industrial investment.
Faida MaLi:promotes identified business opportunities in rural areas and support farmers in transforming these opportunities into economic activities that increase income and creates employment. Farmers involved are mobilized into groups and trained on organizational and business skills. Their capacity on negotiation, decision making power, and agronomic skills are strengthened. Such skills are important in order to produce high quality and quantity produce and maintain long term business contracts.
Using the Faida 10-steps market linkage approach to link producers to markets, Faida MaLi
provides its clients with
valuable, convenient and sustainable linkages between smallholders and
agricultural produce buyers. The
uniqueness of the approach is testified by clients with valuable in the
flexibility of application. Faida Market Link aims at playing a valuable
facilitating role in linking producers to markets in ensuring that the services
required in the building of sustainable partnerships are available.